Entrepreneur & Digital Marketing - Think Beyond SEO and AdWords!

The world is rapidly shifting from analogue to digital. Consumption of digital content on a daily basis is increasing frequently. The companies, that have not yet recognised this in their marketing strategies need to adapt fast. 

The reachability of the customer or client for information had got advantage of the internet and globalization. Homo sapiens are able to access the information via computers, tablets or mobiles. Digital Marketing is not only undergoing development force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. No doubt baby boomers will lament the demise of paper-based advertising, but today's entrepreneur from generation Y & Z have grown up with the internet and mobile phones, as a God-given right are already embracing the brave new world of digital consumption. Digital Age had began and we are embracing in it ardently.

Entrepreneur & Business owners should remember that everyone is now consuming Digital Contents and they can be influence the image of their companies. As part of Digital Marketing – Social Media is underestimated. It's a big mistake because “Facebook” likes or “Twitter” shares can help new business grow as they build credibility and trust. They bring traffic to the website and are cost-less.

Digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, can transmit a marketing message to consumers for the merest fraction of the cost in compare with our ancestor marketing medium and potentially reach a wider audience.

Just we need to keep updating our Digital tools so that our customers will be engaged with us, just bear in mind to schedule the frequency of updates. 

Market is getting more competitive. Room for growth via traditional advertising methods is getting wither. These are replaced by new age of marketing via digital mode. Every year more and more businesses give up traditional advertising methods and focus on SEO, Google Adwords or Social Media spending huge money on these resources. This is why the market gets increasingly competitive and big players get ahead of little companies.

As a small business or startup on the market, one cannot compete with them but there is something which can do. Entrepreneur can use Google Alerts tool to monitor their competitors. This tool will allow to track competitor’s products and marketing strategies so that one learn something from them and improve own business strategy.

It's important to understand that digital marketing doesn't only apply to our website! However most of the marketers create a website or an e-Commerce and invest in SEO and/or AdWords. But to make our business stand out from the crowd, we need a real strategy that puts potential customers first and use all the available tools to acquire them.

Good reputation of any business is essential. Without the trust and confidence of the customer, a company will not survive. Especially in the past years the importance of reputation has become increasingly noticeable. If a business has a good reputation, customers may choose that particular company from many on the market. The positive reputation enables marketers to differentiate their products/services in a highly competitive market and successfully compete with big players. 

Digital Marketing bridge communication with customers and everyone who interacts with company through website, e-mail, Social Media.This offer help & solve query in real time and build a long-lasting relationship with your customers.

The main benefits of conducting marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, one can quickly view customer response rates and measure the success of its marketing campaign in real-time, enabling us to plan more effectively for the next one.

The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.